Amazon Seller Fulfilled Prime

Enrolling in Amazon Seller Fulfilled Prime gives you access to the Prime badge for your listings, as long as you provide Prime-level service such as free two-day delivery and a high on-time delivery rate.

Listings with the Prime badge enjoy a sales boost and a higher chance of winning the buy box.

Maintain authority over your distribution strategy and unboxing experience.

Under Seller Fulfilled Prime, merchants can set their own fulfillment parameters. You choose the packaging, branding, and unboxing experience. That includes adding nods to your social media pages, or coupons for alternative sales channels you’re trying to grow.

Remove any hesitation or barriers to purchase.

The well-recognized Prime badge increases trust in your listings, utilizing a close association with the credible Amazon brand for your products.

Gain clearer oversight into your inventory levels to stay in stock across sales channels.

Seller Fulfilled Prime gives you all the benefits of the Prime badge with the power of multi-channel fulfillment. Consolidate your inventory under a unified fulfillment partner and balance orders from different sales channels.